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7 Powerful Digital Marketing Types to Improve Your Business Online

Digital marketing strategy

Do you own an online business? Are you Looking for some Powerful Digital Marketing Types to apply for your online business?
If yes, we’ll help you out right away. In this blog we’ll be discussing 7 Powerful Digital Marketing Types You can Apply for your Business Online that will help you in long run with branding, SEO, and generating leads.
So, let’s get started with basic Marketing Types.

1. Search Engine Optimization (SEO)

Buttons with the word seo on a keyboard 7 Powerful Digital Marketing Types

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

A strategy for search engine optimization (SEO) will comprise on-page optimization, off-page optimization, and inbound marketing.

The purpose of SEO is to make your site rank higher in the SERPs(Search Engine Results Pages). There are a variety of ways to rank well in search engines such as (1) meta tags; (2) metadata; and (3) natural link building.

Imagine someone searches a query related to your business, and your business website comes at the top, how will the impact be. The customers will surely check you out for related queries or value they are searching for. The best thing about SEO is that it is totally free and very much effective.

2. Pay-per-Click (PPC)

Reading glasses and notebook with word Pay Per Click on a white background 7 Powerful Digital Marketing Types

These days, PPC advertising has become a vital component of the success of many businesses. It is a type of paid placement (or sponsored listing) in search engine results pages and web pages.

PPC is created by ad networks like Google AdWords, which allows advertisers to place text ads on websites or mobile apps, or other advertising systems like Bing Ads that only allow advertisers to create text-based ads. These ads are ranked in relation to the relevance of their content to any given query.

3. Social Media Marketing

Social media and content sharing 7 Powerful Digital Marketing Types

The use of social media platforms to boost your brand and business is more popular than ever before. It’s not always easy to decide which social media platform you should invest in, and how much time and resources you should devote to each.

Through social media, businesses can interact with their customers, partners, and employees. You can also contact the target audience and promote their products or services.
This has a great role in branding and engaging your customers online.

4. Content Marketing

A casual business man looking at a marketing plan 7 Powerful Digital Marketing Types

Content marketing is a form of marketing that is focused on creating and distributing relevant, valuable content to an audience that is targeted and allows you to present your product in a favorable manner. Content marketing uses various forms of media platforms that drive traffic to your site.

It has been proven that content marketing is one of the best ways to generate interest and engagement with potential customers, but it can be challenging for small businesses to create quality content for their websites. This article will discuss how you can use different types of content to promote your business and what are the best practices when it comes to online promotion.

5. Email Marketing

Emails list on a laptop screen, office background 7 Powerful Digital Marketing Types

Email marketing is an effective way to reach out to a large number of customers. In fact, about 75% of marketers use email marketing as their main tool for lead generation; moreover, more than 70% of marketers have found a notable return on investment.

Furthermore, email marketing can be used in various ways when you are running your online business. For instance, you can use it as a lead-generation tool by sending out emails with offers and promotions to subscribers who have opted in for your newsletters; you can use it as a customer loyalty tool by sending newsletters about what’s happening at your store or company or by sending emails with discounts and deals, or you could also use it as a preventative measure by sending out emails with security alerts.

6. Affiliate Marketing

Social media network diagram 7 Powerful Digital Marketing Types

Affiliate marketing is a way to promote your business, or someone else’s, by earning commissions from the sale of other’s products or services.

The popularity of affiliate marketing has grown over the last few years, as more and more people have found ways to make money blogging. Affiliate marketers are now able to work from home and set their own hours for when they want to work. This provides a great opportunity for those who have difficulty finding employment elsewhere and want to be their own boss.
Also, many people do side hustling with Affiliate Marketing and earn online. So, if you too are looking for Online Job in Nepal for side hustling, you can do Affiliate Marketing or search for Jobs Online.

7. Video Marketing

Showing shopping on a video 7 Powerful Digital Marketing Types

Video Marketing is a powerful marketing tool. It is 10x more expensive to produce a video and 10x more cost-effective than any other type of advertising.

There are many ways to market your business and all of them have benefits and drawbacks.

The first benefit of Video Marketing is that it’s immersive, which draws in your customers like nothing else, capturing their attention for a longer period of time – up to 10 times longer than a standard website page.

The second benefit is that Video Marketing allows you to tell your story without words, which means you don’t need to compete with other companies for attention in search results.


Thus, coming to digital marketing, many companies get confused about what type of marketing strategy to use in order to get customers. So all you need to do is firstly Analyze, then select the right digital marketing type suitable for your business and then finally choose the correct platform for your audience. This will help you reach out to your online customers and improve your Business Online.

Liked this? You might also like 5 Reasons for Small Business to do Social Media Marketing – Fantastic Story, Inc. (fantasticstoryinc.com)

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Fantastic Story, Inc.

We are a full service digital marketing agency based in Tokyo and Kathmandu.

Nepal Office

Buddhanagar-10, Kathmandu
+977 9808555854

japan Office

Fussa-shi Musashinodai


Tokyo, Japan 197-0013